Hi fellow earthling!

I'm Gaetan Masson, a digital product designer living on earth.
I have a passion for solving problems and delighting users.

Discover my work

Research

Creating a cutting edge digital product requires extensive research and analysis of everything surrounding it. Every user is unique. Each one will show different behaviours, believes and attitudes depending of his age, gender, location and religion. This investigation process allows us to ensure that we are actively solving the right problem with the right approach. Upon this initial and most critical stage completed we move to our next step: user-centred design.

Design

Conceiving seamless websites or applications is most successful when done with an integrative mindset. It is not a rigid linear process but rather an iterative cyclic one. My favourite solution is a modern and innovative approach called design sprints developed by Google Venture. To produce the best results, they should include all stakeholders including clients, developers and marketing. After an initial design solution has been selected, it is time to move to test-driven development.

Development

Producing a top of the line digital product requires constant testing and iterations. This is exactly the main benefit that agile development brings us. This work process allows both designers and developers to be really reactive when and issue arise. They can quickly go back to researching and iterating on the design board before making evidence based decisions. This smooth flowing method let them quickly modifying the product with minimum friction until they can deliver the best user experience possible.

I can help you

I'm currently available for freelance work.

If you have a project you would like me to start together, want to ask a question about my work or just want to say hi, get in touch and I'll get back to you as soon as possible.